The year-long program that we designed and curate for Universal University
is aimed at aspiring international-level professionals in the art business — managers of art galleries, art fairs, cultural organizations, and events as well as art advisors for private collectors, institutions, and companies.
Students learn about the art market ecosystem getting to know key players. The program helps to understand the peculiarities of private and corporate collecting, artwork evaluation, sales, and logistics as well as legal and tax issues in the art business. The course also covers best practices in management, marketing, communications and fundraising for cultural initiatives. Students attend lectures on contemporary art as well as the foundations of exhibition management and curatorial studies.
One of the specifics of the program is attention to the role of art in companies' activity: from art collaborations to Corporate Social Responsibility programs, and to employee loyalty initiatives and creativity and innovation potential development.Start date: October 2023