Educational Programs

International Strategies in Art Business:
Management, marketing, and
communications for cultural projects

The year-long program that we designed and curate for Universal Universityis aimed at aspiring international-level professionals in the art business — managers of art galleries, art fairs, cultural organizations, and events as well as art advisors for private collectors, institutions, and companies.

Students learn about the art market ecosystem getting to know key players. The program helps to understand the peculiarities of private and corporate collecting, artwork evaluation, sales, and logistics as well as legal and tax issues in the art business. The course also covers best practices in management, marketing, communications and fundraising for cultural initiatives. Students attend lectures on contemporary art as well as the foundations of exhibition management and curatorial studies.

One of the specifics of the program is attention to the role of art in companies' activity: from art collaborations to Corporate Social Responsibility programs, and to employee loyalty initiatives and creativity and innovation potential development.

Start date: October 2024

This art market studies course that we designed and curate for Universal University covers historical aspects of the art market development in Europe and North America, including global trends in the 21st century. Students learn key strategies of dealing, collecting and advising on modern and contemporary art in the international context.

The course consists of a mix of lectures and discussions, practical workshops, and project work. Main modules include:

• Historical Perspectives: Collecting Art and Creating the Market for Modern Pictures
• A New Century: Collecting and Dealing Modernism, a Transatlantic Affair
• Contemporary Art: Art Dealing in the Global Age
• Introduction to the Economics of Art
• Art Finance. Introduction to Art as an Investment. The Collateral Value of Art
• The Financialization of the Art Market: Deals
• Art Advisory. Working with collectors globally
• The Future of the Art Market: Trends and Predictions

Start date: January 2025

Art market development in 20-21 century

This online art market studies course covers historical aspects of the art market development in Europe and North America, including global trends in the 21st century. Students learn key strategies of dealing with, collecting and promoting of contemporary art in the international context.

The course consists of a mix of lectures, practical assignments, and readings. Main topics include:

• Historical Perspectives: Collecting Art and Creating the Market for Modern Art in Europe
• A New Century: Collecting and Dealing Modernism, Rise of the US market
• The Now of the Art Market: Major Influencers in the Professional World
• The Future of the Art Market: Trends and Predictions

Start date: September 2024


Sign up for the program

individual workshops

Customized short - and long-term training programs about the art market, digital production, professional development for artists and galleries, residencies, and fundraising, among other topics.

Start date: TBD


inquire about the program