IPURELAND's Experience division is a production studio of digital spatial experiences. Experience is an art form of the 21st century and a new means of portraying the human condition.
We have a passion for critical thinking. We believe this unique skill is the basis of progress in the 21st century, a better future for international society, and means new literacy that shall be practiced daily.
With our art, philosophy, and academic research background, we aim to create transformative, impactful, emotional experiences that have the power to change minds.
Spatial cinematic storytelling combines aspects of real and virtual worlds. It surpasses the limitations of physics; AI-powered plots can evolve at runtime, storylines can branch, and the narrative becomes more diverse, deep, and unpredictable – like in real life. Looking at the history of human culture, a certain medium belongs to every stage of its evolution. We observe that the medium of our time is morphing into experiential AI-powered visual storytelling with computing at its core.
Our passion for spatial cinematic imagery within the real world comes from our photography and film background and constant experimentation with visual mediums. This art practice brought us to spatial computing imagery, volumetric video, and mixed reality. Our mission is to make the highest quality cinematic worlds where algorithms author stories in real-time.
Spatial cinematic experiences can be collaborative, site-specific, or individually designed for any place in the world; or anything in between. We believe in the power of communal shared digital experiences, but we also love the energy of the immense distribution of experiences for individual use.