experience

IPURELAND Experience production studio creates spatial cinematic experiences as commercial and artistic products. We practice various Extended Reality storytelling forms, with our signature being a synthesis of live performance and digital worlds in participatory site-specific events.

We invite brands and cultural institutions who seek to combine compelling ideas and emerging media technologies to build never-before-seen visual experiences to inspire those who foster the future of humanity.

Ready to bring your vision to life? Contact us today to create an extraordinary immersive experience together.
Services
We offer to create fully digital or hybrid experiences that can be multiplayer shared live performances,
or individual private experiences, or anything in between.

It can be designed for a site-specific show or designed for virtually any given space in the world. It can engage real humans and architecture into a narrative or can be a self-contained digital world that is aware of the real world only for spatial mise-en-scène arrangement.

Production Pipelines may vary widely, this is an example of a pipeline for creating individual immersive experiences. We can handle the whole process ourselves, can collaborate with creative teams of a brand, or we can execute only specific steps.
1
Concept and Artistic Development
work with client's ideas · develop concept based on what is technically possible · research · theory and science · art perspective · spatial playwriting · design moodboards
2
Pre-production
R&D · finding team members for a project · search for locations and special production studios · talents · artistic and technical preparation · legal conventions
3
Production and post-production of game engine assets
filming volumetric video · work with actors · motion capture · 3D graphics creation · animation · audio production · processing volumetric video · crafting and delivering 3D and 2D assets for game engine
4
App Development in a game engine
development of experience in a game engine · work with creative technologists on interactivity · work with immersive sound engineers · UX design · testing · debugging
5
Delivery to a Platform and Distribution
building app for a target platform (iOS, VisionOS, Android, etc) · specifics of target audience · collaboration with marketing team · design of the app's look on the stores · submitting the app to stores · update and support during the lifetime of apps · analysis of users' feedback
1
Concept and Artistic Development
work with client's ideas · develop concept based on what is technically possible · research · theory and science · art perspective · spatial playwriting · design moodboards
2
Pre-production
R&D · finding team members for a project · search for locations and special production studios · talents · artistic and technical preparation · legal conventions
3
Production and post-production of game engine assets
filming volumetric video · work with actors · motion capture · 3D graphics creation · animation · audio production · processing volumetric video · crafting and delivering 3D and 2D assets for game engine
4
App Development in game engine
development of experience in a game engine · work with creative technologists on interactivity · work with immersive sound engineers · UX design · testing · debugging
5
Delivery to a Platform and Distribution
building app for a target platform (iOS, VisionOS, Android, etc) · specifics of target audience · collaboration with marketing team · design of the app's look on the stores · submitting the app to stores · update and support during the lifetime of apps · analysis of users' feedback
OUR MISSION
IPURELAND's Experience division is a production studio of digital spatial experiences. Experience is an art form of the 21st century and a new means of portraying the human condition.

We have a passion for critical thinking. We believe this unique skill is the basis of progress in the 21st century, a better future for international society, and means new literacy that shall be practiced daily.

With our art, philosophy, and academic research background, we aim to create transformative, impactful, emotional experiences that have the power to change minds.

Spatial cinematic storytelling combines aspects of real and virtual worlds. It surpasses the limitations of physics; AI-powered plots can evolve at runtime, storylines can branch, and the narrative becomes more diverse, deep, and unpredictable – like in real life. Looking at the history of human culture, a certain medium belongs to every stage of its evolution. We observe that the medium of our time is morphing into experiential AI-powered visual storytelling with computing at its core.

Our passion for spatial cinematic imagery within the real world comes from our photography and film background and constant experimentation with visual mediums. This art practice brought us to spatial computing imagery, volumetric video, and mixed reality. Our mission is to make the highest quality cinematic worlds where algorithms author stories in real-time.

Spatial cinematic experiences can be collaborative, site-specific, or individually designed for any place in the world; or anything in between. We believe in the power of communal shared digital experiences, but we also love the energy of the immense distribution of experiences for individual use.

Get in touch with us
We aim to authentically express and capture facets of the human condition in beautiful and transformative ways. Designing our experiences, we inspire, create lasting impact, and bring about positive transformations.

If you share our passion for creativity and innovation, we invite you to connect with us. Let's embark on a journey of creativity together!

agency@ipureland.com
New York
IPUrELAND
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